Newly Launched Project - Kayak Kafé website and Menu!
If you are ever in downtown Savannah, GA and want to try some truly amazing, healthy food then I strongly suggest going to Kayak Kafé. The casual, local atmosphere and tasty health food ensure that people come back day after day. In my opinion, the best way to tell if a restaurant consistently holds up their end of the bargain is to see if the locals eat there regularly. I can tell you right now that Kayak Kafé has a local fan base that keeps coming back for more every single day because they can't get enough.
Recently, I was given the opportunity to work with Brendan Pappas (Owner/Manager of Kayak Kafé in Savannah, GA) to redesign their menu and website to create a more cohesive brand experience and to give the restaurant a fresh, new look and feel. Our main goal was to revitalize the already successful existing brand, to match the core values of the restaurant - Fast. Fresh. Friendly but to also keep the feeling of a casual local Savannah café. My initial ideas were admittedly a little too formal for what we wanted so I revised the ideas to include a fun, playful tone that connects the audience to the casual local atmosphere.
Overall, this project has been a huge success already and we look forward to seeing how Kayak Kafé will improve it's sales in the coming months.
Kaged Skateboard Apparel
This was created as a project for Logo & Trademark class while attending SCAD. The assignment was to create a brand identity and packaging design for a fictitious apparel company that reflects the personality and style of a friend or family member. I picked my younger brother Kevin to base my company off of because he has a strong personality that is centered around skateboarding, video games and having fun so I knew it would be a great project for me. I decided that the logo had to be inspired by old school video games so I started there for inspiration. I sketched out a lot of ideas but the one I was continually drawn to was a mark inspired by the shapes within the game Tetris. This mark fits Kevin's personality the best out of all my ideas and will also appeal to the target audience of youthful skateboarders. I am also confident that this mark will appeal to the older audience because it has been influenced by tribal artwork that was indicative of Aboriginal tribes in Australia, which adds a bit of mystery and intrigue the company.
After I figured out the logo, it was time to design some products and packages for the brand. Part of the reason I wanted to design for a skateboarding apparel company was because I knew I could design some interesting packaging for items like belts, wallets and skateboards. My main goal was to pick items that were less obvious than just clothing. I continued my process by researching what conventional packages for these unconventional items looked like and then I challenged myself to think about the packages in my own way. I utilized SCAD's laser-cutting equipment to produce custom die-cut packaging for the belt, wallet and coat hangar as well as some tags to go on the other items. All of my packages came out exactly as I had imagined them so the final project was a huge success. I feel like this brand experience is amplified to reach the target audience, which was my main goal when I started this project.